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nookstor

A private marketplace for home businesses

Private shops for home businesses on web, iOS and Android. Customers join by invite or QR, payments settle direct to the seller via UPI, platform fee only when a sale happens.

Small team, MVP through launch and ongoing support
India
Product Build
Application DevelopmentAI & Agentic SystemsDataPlatform & Cloud

The situation

Home businesses in India (the baker running from her kitchen, the balcony gardener selling plants, the home cook taking advance orders) have been pushed onto public marketplaces that were not built for them. Fees eat the margin. Payment processors hold money for days. The marketplace competes with the seller through sponsored search. Discovery favours volume, not relationships.

nookstor started from the opposite premise: a seller already has a circle of customers. The platform should serve the circle, not sell it.

Private marketplace · home businesses
  1. 01

    Invite-only shops

    No public search · customers join by link or QR

  2. 02

    Direct UPI

    Buyer pays the seller · we never hold the money

  3. 03

    Pay only when you sell

    Small cut per order · zero in months with no sales

  4. 04

    One platform, three surfaces

    Seller app · buyer app · web

  5. 05

    AI where it earns its keep

    Draft a listing from a photo · surface today's orders

Seller keeps the circle · we stay out of the money flow

What we did

A private marketplace built around how a home business actually sells: through a circle of customers it already has, not through a public search page.

Three surfaces (seller app, buyer app, web) on one platform, so a seller sees the same stock, orders and payouts wherever they log in. An invite flow at the centre of the model: no searchable public identity, customers join a seller's circle through a personal link or QR.

Direct UPI payment that lands in the seller's account, not nookstor's. A pricing model matched to how home businesses trade: a small cut per order, zero in months with no sales. AI where it earns its keep. The app usable by someone running the shop on an evening between other jobs.

The shape of it

Two to three engineers continuously from MVP through launch and into ongoing support, delivering the Android, iOS and web clients plus the platform behind them.

The outcome

A live private marketplace in use by home businesses across India, with sellers running shops they control, buyers paying direct, and nookstor out of the money flow by design.

  • Application Development
  • AI & Agentic Systems
  • Data
  • Platform & Cloud

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