The situation
Home businesses in India (the baker running from her kitchen, the balcony gardener selling plants, the home cook taking advance orders) have been pushed onto public marketplaces that were not built for them. Fees eat the margin. Payment processors hold money for days. The marketplace competes with the seller through sponsored search. Discovery favours volume, not relationships.
nookstor started from the opposite premise: a seller already has a circle of customers. The platform should serve the circle, not sell it.
Private marketplace · home businesses
01
Invite-only shops
No public search · customers join by link or QR
02
Direct UPI
Buyer pays the seller · we never hold the money
03
Pay only when you sell
Small cut per order · zero in months with no sales
04
One platform, three surfaces
Seller app · buyer app · web
05
AI where it earns its keep
Draft a listing from a photo · surface today's orders
Seller keeps the circle · we stay out of the money flow
What we did
A private marketplace built around how a home business actually sells: through a circle of customers it already has, not through a public search page.
Three surfaces (seller app, buyer app, web) on one platform, so a seller sees the same stock, orders and payouts wherever they log in. An invite flow at the centre of the model: no searchable public identity, customers join a seller's circle through a personal link or QR.
Direct UPI payment that lands in the seller's account, not nookstor's. A pricing model matched to how home businesses trade: a small cut per order, zero in months with no sales. AI where it earns its keep. The app usable by someone running the shop on an evening between other jobs.
The shape of it
Two to three engineers continuously from MVP through launch and into ongoing support, delivering the Android, iOS and web clients plus the platform behind them.
The outcome
A live private marketplace in use by home businesses across India, with sellers running shops they control, buyers paying direct, and nookstor out of the money flow by design.